Bubblegum & Sunshine Pop

In this moment, I read a book called "Bubblegum & Sunshine Pop", by Jean-Emmanuel Deluxe. It's a feast for all the real pop amateurs. If you don't know what is bubblegum music, it's melodiousness, happy and naive lyrics, it's candy, it's sugar, it's Hanna & Barbera and Scoubidoo by example, or songs like "I want candy" by The Strangeloves, "Sugar Sugar" by the Archies, "Yummy Yummy Yummy" by Ohio Express, "Banana Split" by Lio, "Toxic" by Britney Spears, it's Jacques Dutronc "le playboy", or Serge Gainsbourg "Comic Strip"... It's crac boum hue, chebaw pop wizz !!!
The sunshine pop it's elegiac vocals harmonies, sweet arrangements with a touch of rock. It's the californian surf music, "Pet Sounds'', the High Llamas, El Records, Tricatel and Bertrand Burgalat, it's "Runaway" by Del Shannon or his french version by Dave "Vanina", and so many things mentionned or not in this book (Jim O'Rourke, Stereolab....)
Why it's nice to read this book ? The J-E Deluxe's style primo, which is smart, rich in vocabulary and very passionate by his subject. Secondly, I discover a lot of bands and musicians that I have never heard about before as Ohio Express, 1910 Fruit Gum Company, Fun and Games Commission, Curt Boettcher, Gary Usher, Yellow Balloon, and some others that I knew a bit by compilations as Sagittarius, The Tokens, The Turtles, The Archies, The Monkees, The Shadows of Knights...

And it's talk about bends and artists I love since a long time as Mikado, Oui Oui, Bertrand Burgalat, April March, The High Llamas, Allegra, La Casa Azul, Louis Philippe, The Monochrome Set, the King of Luxembourg, the Witch Hazel Sound...

This a selection of bubblegums and sunshine pop videos who will fizz your ears...




"Simon Says" by 1910 fruit gum company was translated in french as "Jacques A Dit" by Claude François